Send Analytic Data to Facebook 4.10.2

Basic general information​

One of the major parts of online-store analytics is site event data collection. Typically, such data are also used for remarketing, client management, creation of the advertising campaigns and promotions. Modern ways to prevent data extraction effect personalized advertisement system and cross-site tracking, which leads to Facebook Pixel losing a significant amount of data and limit the site event data analysis. In order to solve that issue, Facebook created an alternative way to collect an analytics data.

Efficiency for the store​

• Collect Analytics Data
• Break through the Browser Restrictions
• Optimize ads for better conversion

How the product works​

The add-on implements a Facebook Conversion API code into your store. The add-on tracks the client activity and transfers data to Facebook Events Manager.