When vendors build a partnership with you, they expect to have the possibility to purchase on your site with a dedicated price list, without too much difficulty and without the need to have an unlimited exchange of emails or phone calls with the administration for each order.
This would jeopardize the useful collaboration, with the risk that your user could prefer another store.
The same thing occurs with other customer typologies, as shop managers, partners or customers who purchase big quantities of products. They expect something from you.
It would be good to have the possibility to apply and show the right price for each user role of your shop after their authentication. Our “Role-based prices” makes this possible in a supremely fast and easy way.
Furthermore, you could also decide to show the price (regular, on-sale, role-based) or add to cart button for each single user role, in order to have the maximum control.
