Awwwards - Encouraging Clicks Without Shady Tricks

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Jun 13, 2022
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Encouraging Clicks Without Shady Tricks

The ideal course for designers, marketers, entrepreneurs and product owners. Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.

BOOST ONLINE SALES Boost your online profits through increased sales, higher average order value and improved customer lifetime value.

EXPAND YOUR MAILING LIST Expand your mailing list by encouraging site visitors to sign up and improve the quality of those who subscribe.

ENCOURAGE LEADS Encourage more people to contact you via your website and ensure those who contact you are ready to buy.

INCREASE MARGINS Reduce your sales, marketing and customer support costs by creating happy customers who recommend you to others.
You will learn

How to master the foundations of conversion optimization
Understanding the psychology of decision making
How to persuade people without alienating them
How to create compelling calls to action
How to continually improve your conversion rate into the future

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