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Google on Wednesday said it will stop selling ads based on a person's individual browsing across websites, a move that could shake up the digital advertising industry as consumers call for more privacy online.
Last year, the search giant said it will phase out third-party cookies, little bits of code that can let advertisers track user history across the web. Once those are gone from Google's Chrome browser next year, the company made clear that it won't use or invest in alternative tracking tech that could identify people at an individual level.
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