The more information you provide, the more your customers will be happy with your service, and what’s more useful than knowing exactly how a skinny dress suits you if you cannot try it on before purchasing? A detailed table with all size information is what you need to make your online shop complete and avoid misunderstandings during a sale.
The main reason for customers’ dissatisfaction with online orders is unfulfilling of their expectations. And maybe this depends neither on you nor on them, it is just that each clothes factory has its own standards for sizes and they differ from each other.
But the problem you have to face is that your customers are disappointed and complain about something that is not your fault. The solution is to inform them in advance about the actual measurements so that the probability of misunderstandings is really diminished.
That’s why we have created YITH Product Size Charts for WooCommerce, a plugin that aims at solving this kind of problems and that allows you to provide customers with all necessary information before purchase. A double benefit for you both: they are satisfied and you do not get complains about wrong sizes, which can turn into a waste of time and lost customers. And there is more: you can use it not only for clothes, but for any type of product that requires additional information to be clearly displayed in tables or charts.