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Click Through rate (CTR): Clickthrough rate (CTR): Definition
Ratio that shows data on the number of people who saw your Login-Free friend’s ad clicking on it. A high CTR is a good indication that users find your ad useful and relevant. CTR also contributes to the expected CTR of your keywords, which is a component of Ad Rank.

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Why is CTR important?
Clearly, CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank. Exceptional CTR is not only the most important thing in AdWords, but it’s also very important for other marketing channels

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Is high CTR good?
For many campaigns, a high CTR is a good indication that you are getting closer to the goal of more leads and sales. The more people who click, the more opportunities have greater opportunity to buy. Conversely, a low CTR often means that your ad is not suitable for your target audience


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