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Click Through rate (CTR): Clickthrough rate (CTR): Definition
Ratio that shows data on the number of people who saw your Login-Free friend’s ad clicking on it. A high CTR is a good indication that users find your ad useful and relevant. CTR also contributes to the expected CTR of your keywords, which is a component of Ad Rank.
Is high CTR good?
For many campaigns, a high CTR is a good indication that you are getting closer to the goal of more leads and sales. The more people who click, the more opportunities have greater opportunity to buy. Conversely, a low CTR often means that your ad is not suitable for your target audience
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