[GET] Free SEO Audit of Your Site (WordPress Only)

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playerone

Active member
May 13, 2020
27
108
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Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime.

Do you mind sharing the template or steps you went through to perform the audit ? Since you received a massive number of requests, some may learn how to do it on their own.

In your recommendation for disabling JS on a page basis using "Asset Cleanup" plugin, I found another plugin "Perfmatters" that let you disable JS on a more site wide basis. Perhaps some could look into it.

Thanks for the free service offer, I'm still rebuilding my site and love to learn how to do it on my own later.
 
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RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
AUDIT REACH
  • 3,693 URLs crawled (77% of the entire site)
  • Performance: Homepage
OVERALL PERFORMANCE
  • Homepage TTFB - 812ms
  • Full Page Loading Time - 5secs
  • HTTP Requests - 106
  • MB Transferred - 1.5MB
TECHNICAL ISSUES
  • The biggest and most recurrent issue I see in your site that is greatly affecting its page loading speed it´s the LiteSpeed plugin. It created a sh** ton (38 approx) of JS files and they are all taking 300ms+ to load and creating many unnecessary HTTP requests. That´s almost 40% of all HTTP request and that´s just too much.
97d030b929412f6cc797437197518416.png

Also, as you can see at the bottom closed in a yellow box, it´s the number of times these JS resources take to load. That´s 3.6sec. That´s just way too much mate!
  • There are also some issues with images taking too much time to load. Interestingly enough, most of these images are <50kb but still taking 2s+ to load.​
23a15b83f43a2cb14259fe6cd931b84b.png
  • There are few fonts that are taking a ridic amount of time to load. Some of them weight <25kb but taking over 3s+ to load.​
f179cbb50e031370813978818f9ef5eb.png

Other technical issues I found were...
  • 9% of all crawled URLs showed a 3xx redirection code
  • 13% of all crawled URLs displayed a 4xx error code
  • There are some validation issues with your site´s HTML and CSS
RECOMMENDATIONS
  • Use a Content Delivery Network (CDN) - I recommend Cloudflare (It´s free)
  • Serve static content from a subdomain (cookie-free domains)
  • Reduce the number of HTTP requests
  • Enable lazy loading of images
  • Minify JavaScripts
I see you´re using LiteSpeed. I strongly recommend prefetching these resources. I don´t know if this is something you´re going to be able to do directly from their cache plugin but, if that´s NOT the case, reach out to your hosting support and make the request. They should be able to help you with that.

//chimpstatic.com /
//res.cloudinary.com /
//www.google-analytics.com /
//stats.g.doubleclick.net/
//chimpstatic.com/
//res.cloudinary.com/
//www.google-analytics.com/
  • Hire a developer to help you with the HTML and CSS validation issues (This is NOT critical)
ON-PAGE ISSUES
  • 90% of all crawled URLs showed duplicate titles
  • 48% of all crawled URLs showed pages titles above the maximum number of pixels/characters
  • 30% of all crawled URLs showed NO meta description
  • 24% of all crawled URLs showed meta descriptions above the maximum number of recommended pixels (1,000)
  • 30% of all crawled URLs didn´t have H1s tag
  • 67% of all crawled URLs showed a duplicate H1
  • 52% of all crawled image URLs had no alt tags
RECOMMENDATION
  • Clean your site´s URL structure.
  • Fully optimize your site´s page titles, H1s and, image alt tags - I know these elements aren´t critical but, when we take into account long-term or big sites they add up pretty quick. If you want to gain more authority and help search engines to crawl your site more effectively then you need to address these issues.
 

RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime.
I couldn´t agree more
Do you mind sharing the template or steps you went through to perform the audit ? Since you received a massive number of requests, some may learn how to do it on their own.
That´s actually a great idea!

I have a couple of other guides I would like to share here but they are more directly related to SEO but, this is a great idea.

I´ll get right on it!
In your recommendation for disabling JS on a page basis using "Asset Cleanup" plugin, I found another plugin "Perfmatters" that let you disable JS on a more site wide basis. Perhaps some could look into it.
I´ve heard of Perfmatters but I haven´t tested it myself.
Thanks for the free service offer, I'm still rebuilding my site and love to learn how to do it on my own later.
Not a problem, happy to help on any capacity. I mean, I am not an expert on this but I´ve been spending a lot of time these past few weeks into learning basic HTML, CSS and JS just to be able to read through the code and implement small changes to a WordPress site to I can improve its page loading speed and optimize it for SEO purposes for my clients.

I can share with you my own personal YouTube playlist of videos that I´ve browsed around this topic that have helped me in some way during this process.

I am only running this giveaway as a way to get "my feet wet" on this topic and gain some experience and practice in the process.

I hope I am doing a good job and you guys can gain some value from this and your sites actually improve their overall SEO health.
 
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RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
sent in pm.thanks
AUDIT REACH
  • 546 URLs crawled (100% of the entire site)
  • Performance: Homepage
OVERALL PERFORMANCE
  • Homepage TTFB - 3.27ms (CRITICAL)
  • Full Page Loading Time - 8secs
  • HTTP Requests - 115
  • MB Transferred - 14.5MB (CRITICAL)
TECHNICAL ISSUES
  • 37% of all HTTP requests and 1.8MB of 14.5MB transferred during the homepage loading are JS scripts also, they´re taking a lot of time to load. I see some duplicate issues in the sense both the "original" script and a minified version of it are loading. This shouldn´t be happening.
  • A similar issue is happening with CSS. Almost 28% of all HTTP requests are CSS trying to load on your homepage.
  • 15x requests are fonts related and, half of those requests are taking 2s+ to load.
  • By far, the biggest issue with your site page loading speed is due to images not being properly optimized. I see a few images with over 4MB and taking 40s+ to load. This is just unacceptable.
More so, the issues with the images it´s not just they haven´t been compressed at all but they are large size images inside a much smaller container (the size of the space where it's displayed on your site).

Take a look at this image for example...
d3f4442771d5b8ae1064d45cd0da8819.png

It´s a 4115 x 3060 image being displayed in a 1246 x 927 pixel container. This same image in particular weights 5.6MB and takes 54s+ to load.

I took the liberty to resize that image to 1500 x 1115 pixels and then compress it using tinypng.com. I end it up with a 321.1 KB image from the original size of 5.6MB. That´s a massive improvement without losing quality.
  • Almost 10% of all URLs are loading on a non-secure HTTP version of the site and, most of these, are indexed in search engines.
  • 19x redirections were detected
  • 6x 4xx errors (client errors)
  • <H> issues
  • Only 24% of all CSS and JS are being used and loading in the homepage.
RECOMMENDATIONS
  • Compressed and served scaled images properly (This is highly important)
  • Defer JS parsing (This is highly important)
  • Enable browser caching
  • Server static content from a subdomain (Free cookie domain)
  • Add expire headers - Especially for images
I highly recommend you to install WP Rocket, Autoptimize and Imagify as your core optimization and performance plugins.

Why?

80%+ of all those issues will be fixed by just installing these plugins.

If you decide to use WP Rocket, I also strongly advise you to add these resources and prefetch them...

//pixel.quantserve.com/
//sb.scorecardresearch.com/
//c0.wp.com/
//g.ezoic.net/
//pagead2.googlesyndication.com/
//www.google.com/
//stats.wp.com/
//fonts.googleapis.com/
//s.w.org/
//wp.me/
//v0.wordpress.com/

It will help you a ton to reduce those HTTP requests and improve your site page loading speed.

ON-PAGE ISSUES
  • 26x page titles are duplicate
  • 27x pages titles above the maximum number of recommended pixels (545)
  • 94x Page titles match the H1 tag - They shouldn´t match. Take the H1 tag as an opportunity to include more relevant keywords.
  • 102x pages with missing meta descriptions
  • 136x pages with duplicate H1 tags
  • 113x images with over 100kb (This is critical)
  • 113x Images with no alt tag
RECOMMENDATIONS
  • I strongly advise you to heavily focus on fully optimizing your images. They will be by far your biggest opportunity for improvement.
  • Above I recommend using Imagify as an image optimization plugin but, you can also use ShortPixel. I´ve used both in the past and they have shown much better results than when using Smush for example. The most important thing here is to use an image optimization plugin that NOT online compresses images but also converts them to webp format. This is the next generation and light-weight image format that has less amount of impact on your site overall performance.
Cheers!
 
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julanjubalam

Active member
Trusted Uploader
Mar 3, 2019
227
249
43
Thanks for your audit bro.
I dont know why litespeed make my site heavy. Many js and css caches are not used when the page is loaded. They don't have the features to delete that aren't used.
For images, I don't have a solution to fix this

Btw thanks a lot for suggestion, l will fixing problem my site.

Cheers^^ 😘



AUDIT REACH
  • 3,693 URLs crawled (77% of the entire site)
  • Performance: Homepage
OVERALL PERFORMANCE
  • Homepage TTFB - 812ms
  • Full Page Loading Time - 5secs
  • HTTP Requests - 106
  • MB Transferred - 1.5MB
TECHNICAL ISSUES
  • The biggest and most recurrent issue I see in your site that is greatly affecting its page loading speed it´s the LiteSpeed plugin. It created a sh** ton (38 approx) of JS files and they are all taking 300ms+ to load and creating many unnecessary HTTP requests. That´s almost 40% of all HTTP request and that´s just too much.
97d030b929412f6cc797437197518416.png

Also, as you can see at the bottom closed in a yellow box, it´s the number of times these JS resources take to load. That´s 3.6sec. That´s just way too much mate!
  • There are also some issues with images taking too much time to load. Interestingly enough, most of these images are <50kb but still taking 2s+ to load.​
23a15b83f43a2cb14259fe6cd931b84b.png
  • There are few fonts that are taking a ridic amount of time to load. Some of them weight <25kb but taking over 3s+ to load.​
f179cbb50e031370813978818f9ef5eb.png

Other technical issues I found were...
  • 9% of all crawled URLs showed a 3xx redirection code
  • 13% of all crawled URLs displayed a 4xx error code
  • There are some validation issues with your site´s HTML and CSS
RECOMMENDATIONS
  • Use a Content Delivery Network (CDN) - I recommend Cloudflare (It´s free)
  • Serve static content from a subdomain (cookie-free domains)
  • Reduce the number of HTTP requests
  • Enable lazy loading of images
  • Minify JavaScripts
I see you´re using LiteSpeed. I strongly recommend prefetching these resources. I don´t know if this is something you´re going to be able to do directly from their cache plugin but, if that´s NOT the case, reach out to your hosting support and make the request. They should be able to help you with that.

//chimpstatic.com /
//res.cloudinary.com /
//www.google-analytics.com /
//stats.g.doubleclick.net/
//chimpstatic.com/
//res.cloudinary.com/
//www.google-analytics.com/
  • Hire a developer to help you with the HTML and CSS validation issues (This is NOT critical)
ON-PAGE ISSUES
  • 90% of all crawled URLs showed duplicate titles
  • 48% of all crawled URLs showed pages titles above the maximum number of pixels/characters
  • 30% of all crawled URLs showed NO meta description
  • 24% of all crawled URLs showed meta descriptions above the maximum number of recommended pixels (1,000)
  • 30% of all crawled URLs didn´t have H1s tag
  • 67% of all crawled URLs showed a duplicate H1
  • 52% of all crawled image URLs had no alt tags
RECOMMENDATION
  • Clean your site´s URL structure.
  • Fully optimize your site´s page titles, H1s and, image alt tags - I know these elements aren´t critical but, when we take into account long-term or big sites they add up pretty quick. If you want to gain more authority and help search engines to crawl your site more effectively then you need to address these issues.
 

RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
Thanks for your audit bro.
I dont know why litespeed make my site heavy. Many js and css caches are not used when the page is loaded. They don't have the features to delete that aren't used.
For images, I don't have a solution to fix this

Btw thanks a lot for suggestion, l will fixing problem my site.

Cheers^^ 😘
I advise you to try disabling it and try with WP Rocket and Imagify. Also, something I forgot to mention, I think either your servers or LiteSpeed it´s blocking the request for the images. That´s why, even tho they´re <50kb are taking 2s+ to load.

You can leave the caching feature enable on your LiteSpeed plugin and just use WP Rocket for lazy loading and minification of CSS and JS files. WP Rocket will also help you with the defer of JS resources since there are a bunch loading BEFORE the images.
 
Last edited:
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playerone

Active member
May 13, 2020
27
108
33
I couldn´t agree more

That´s actually a great idea!

I have a couple of other guides I would like to share here but they are more directly related to SEO but, this is a great idea.

I´ll get right on it!

I´ve heard of Perfmatters but I haven´t tested it myself.

Not a problem, happy to help on any capacity. I mean, I am not an expert on this but I´ve been spending a lot of time these past few weeks into learning basic HTML, CSS and JS just to be able to read through the code and implement small changes to a WordPress site to I can improve its page loading speed and optimize it for SEO purposes for my clients.

I can share with you my own personal YouTube playlist of videos that I´ve browsed around this topic that have helped me in some way during this process.

I am only running this giveaway as a way to get "my feet wet" on this topic and gain some experience and practice in the process.

I hope I am doing a good job and you guys can gain some value from this and your sites actually improve their overall SEO health.
Yes ! Thgis place is all about sharing. Please do share your SEO guides and the audit process you performed. Reading through the post, lots of people are having badly optimized site and since Google is paying more attention to performance with their new Core Web Vitals
 

RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
Google is paying more attention to performance with their new Core Web Vitals
Yeap, many of my clients just focus on the most robust theme and the best hosting and offer a beautiful looking site but, don´t care so much about technical SEO.

Personally, I am a firm believer it should everyone´s top priority.

You can have the most optimized pages, have the best keywords to target and, the most powerful links but, if search engine spiders are having a hard time crawling and indexing your site it´s just a matter of time before your rankings will drop.

That´s NOT an opinion that´s a FACT!

Having a fast loading site that is also easy to crawl for search engine spiders it´s the best start for anyone looking to build an online business.
 

RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
Sent bro!
AUDIT REACH
  • 199 URLs crawled (100% of the entire site)
  • Performance: Homepage
OVERALL PERFORMANCE
  • TTFB - 360ms
  • Full Page Loading Time - 2.8secs
  • HTTP Requests - 43
  • MB Transferred -470kb
TECHNICAL ISSUES
  • One of the biggest issues I see with your site when loading are images and, it´s not about their size because the biggest from those initial 43 HTTP requests is 43kb but still it is taking 800ms to load. This is the same issue with ALL 10 images that load when landing on your site.
64a4a494a57bc953729df8a60bee1d63.png
  • Font files also take a lot of time to load (1.55s to 2.75s)​
13f11ee0661b6364a3316995559e760d.png
  • JS is also causing some issues with your site´s page loading speed. The biggest issue I see is with the page.js script that is linked to the addtoany plugin.​
0a2c2e136574e7ee9c41fa6f65eecfef.png

Other plugins that are causing issues it´s an emoji one and a sidebar widget from the theme you´re using and, even tho it´s minified it´s still taking 4.79s and 1.79s to load respectively.
  • Another plugin that is slowing down your site is a Lazy Load one. It has 3 different resources loading at first.​
RECOMMENDATIONS
  • Resize images properly (Serve Scale Images) - You have an image that was uploaded at 3038 x 504 pixels but it displays at 1282 x 212 pixels.
  • Add expire headers
  • Serve static content from a subdomain (Cookie-free domain)
  • Prefetch these resources
//www.googletagmanager.com/
//fonts.googleapis.com/
//s.w.org/
  • Eliminate render-blocking resources - This will help inline only the critical part of the JS/CSS and defer the rest.
ON-PAGE ISSUES
  • Pages with the same page titles
  • Pages with titles over the recommended number of pixels (545)
  • A few pages with no meta descriptions
  • Few pages with meta descriptions above the maximum recommended number of characters (155-160)
  • 32x images without alt tags
FINAL THOUGHTS
Your site overall looks and feels great. Just a few tweaks to make it even more amazing. I strongly advise you to change your selection of plugins because they are causing more harm than good.

These are my recommendations...
  • WP Rocket
  • Asset Clean Up
  • Imagify
This is my selection when it comes to improving any site's performance. I personally use them in all my sites. Asset Clean Up is perhaps one of the most undervalued performance plugins in the market but it gives you the possibility to disable plugins on a page by pages bases.

Why is this important?

WordPress plugins have a terrible evil to load on every single page on your site regardless of whether or not you´re using the plugin.

Asset Clean Up allows you to go to a particular page and disable any plugin you don´t want to load there. This will take care of all the unused CSS and JS and will greatly improve your site´s loading speed.

Imagine it´s also a fantastic image optimization plugin.

Why?

Not online compressed images in real-time but also convert them into webp format which is the next generation of image format with the smallest weight and fastest loading speed. So, you add that with page and browsing cache, prefetching elements, lazy loading, and minification of CSS and JS (you can do all this with WP Rocket), and you will have a fast loading site.

I hope this helps,

Cheers!
 

RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
AUDIT REACH
  • 922 URLs crawled (41% of the entire site)
  • Performance: Homepage
OVERALL PERFORMANCE
  • TTFB - 380ms (A bit high)
  • Full Page Loading Time - 3.2secs (Too high)
  • HTTP Requests - 35 (Manageable but, still, we can reduce this number)
  • MB Transferred -1.4MBB (Too much)
TECHNICAL ISSUES
  • Same recurrent issues with many of the sites I´ve audit it. Small images large file loading time. I think the issue with this is that JS and CSS are loading first than the images and this is NOT appropriate.
6457a6a337bca6b1e625c4a25e234a76.png
  • In regards to the JS, there´s an issue with a minified resource called "rocket-loader" generated from the CDN service provider Cloudflare.
e7017ddd4ad027f458eadea140f2d993.png
  • There´s also a detector.js file that is creating 5 different HTTP requests​
7384da104ce57bb3cb602192770a541a.png

RECOMMENDATIONS
  • Minify, inline, and defer CSS and JS (WP Rocket + Autoptimize it´s a great combination - Make sure to configure them properly so you can complement both plugins efficiently.)
  • Add expire header - Particularly to CSS/JS and Images.
  • Severe Static Content from a Subdomain (Cookie-Free Domain)
  • Enable GZIP compression - Compression reduces response times by reducing the size of the HTTP response.
ON-PAGE ISSUES
  • 11.76% of all crawled URLs are loading under a non-secure HTTP variation of your site
  • 8.3% of all crawled URLs are above the maximum number of characters (100-115)
  • 32.3% of all crawled URLs have page titles above the maximum number of recommended pixels (545)
  • 39.4% of all crawled URLs are missing meta description
  • 36.4% of all crawled URLs have meta descriptions above the maximum number of pixels
  • 28.5% of all crawled URLs don´t have an H1 tag
  • 18% of all crawled URLs have H1 tags over the maximum number of characters (65-70)
  • 9.4% of all crawled URLs have images without the alt tag attribute
  • 100% of all crawled URLs are missing the canonical tag
Also, your site failed the Mobile-First test by Google. These are the issues it encountered...
  • Text too small to read
  • Clickable elements too close together
Other on-page issues with the mobile version of your site are that 30-page resources failed to load.

FINAL THOUGHTS
I found your site without any major technical issues. Everything I found can be easily solved with WP Rocket, Asset Cleanup, and Autoptimize.

In regards to On-Page, I was a bit surprised to see that many issues. Looking at them individually might not have a strong impact on your site´s overall SEO health but, SEO can´t look like that, These are issues that can quickly add up and build up and eventually turn into a huge bottleneck for you.

I strongly suggest you tackle these ASAP particularly, optimizing your site for mobile devices.

I hope this helps,

Cheers!
 
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RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
i'll send it too you broo.. thankyou
AUDIT REACH
  • 40 URLs crawled (1001% of the entire site)
  • Performance: Homepage
OVERALL PERFORMANCE
  • TTFB - 344ms (A bit high)
  • Full Page Loading Time - 5.7secs (Too high)
  • HTTP Requests - 155 (Too high)
  • MB Transferred -1.6MBB (Too much)
TECHNICAL ISSUES
  • Same recurrent issues as many other sites. Images are taking too much time to load mostly because CSS and JS are loading first. In your case, on a much bigger scale
87dde6ec55cafa31ba44ba1199e919ac.png

There are 20 resources loading before the first image even has the chance to do so. This is creating too much stress on the user´s browsers and greatly affecting your site´s page loading speed.
  • There are a few JS scripts (adsbygoogle.js) that are being blocked by my browser. Pretty sure it has to do with the fact I have an ads blocker enabled so, all good :D :p
  • There are several JS scripts (ReCaptcha, custom fields, and a couple of others called "common" and "promise) that are taking too much time to load and they all come from the theme you´re using (Divi).​
I have never used that theme before and I don´t recommend others using it.

Why?

It´s a combination of personal preference from many comments I see on marketing forums, friends that are developers, and WordPress related Facebook groups.

Besides, there are far better themes out there you can use that are a lot more lightweight and fast loading. Not to mention, fully customizable. Nothing to envy Divi.

My top choices for themes are...
  • Asra Pro
  • GeneratePress
  • OceanWP
  • Genesis Framework
  • Neve
Alongside Elementor or Oxygen, you will get better results and a faster loading site.
  • In regards to the CSS, there´s another issue that comes from Divi
59651140a02a152445146609ea105fc7.png

The top and the 3rd CSS resource you see there come from Divi and are taking 3.46s and 1.51s to load respectively.
  • Image wise, you have the same images being loaded by two different sources​
6adb4f004eb320f9e3ec59f9834aeb66.png

Also, both of them, are huge images being displayed on a much smaller container
7de446657516c67a8e856040c649f655.png

RECOMMENDATIONS
  • Properly compressed and resize images (Serve scale images)​
  • Minify and defer parsing of JS resources - They take too much time and can´t be loading before images do.​
  • Reduce the number of HTTP requests​
  • Add expire headers​
  • Use a CDN service - Cloudflare is the industry standard and it´s free!​
  • Enable GZIP compression​
ON-PAGE ISSUES
  • 2x pages with the same title
  • 3x pages with the page title above the maximum recommended number of pixels (545)
  • 4x pages with no meta descriptions
  • 6x pages with the same H1 (2x of those with over 70 characters)
  • 3x pages with multiple H1 (it´s recommended to only have 1 per page)
  • 3x images over 100kb
  • 5x Images without any alt tag
FINAL THOUGHTS
Your site is small and it doesn´t have that many issues in terms of quantity and extension. You have a golden opportunity here to address those issues while they´re manageable.

I hope this helps,

Cheers!
 

RogerM

Well-known member
Mar 3, 2020
461
439
63
Maracaibo, Venezuela
Ok, I am going to officially close this giveaway so I won´t be taking more audit requests.

I still have three (3) audit requests pending from these fellows...

@wp assign (Waiting confirmation on what site he wants me to audit)
@ubaid
@dangvanbac

So, don´t worry guys I will get to your sites tomorrow and send you my notes through PMs.

On a more personal note, this giveaway has helped me achieve a couple of things.
  1. What are some of the most recurrent and common issues most of us face when it comes to technical factors that negatively impact our site´s page loading speed.
  2. As @playerone said, I also believe it would be a great idea to publish a technical optimization guide focused on how to spot these issues and improve our site's page loading speed as well as it´s crawlability.
So, in the next few days, I will be publishing a Step-by-Step guide on how to achieve those things so critical in our desire to improve our site´s rankings in search engines, particularly, Google.

Lastly, I want to thank everyone who participated in this giveaway and I can only wish you found some value from this.

Be well,

Cheers!
 
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