90 seconds after first seeing something, people make a judgement about it, and up to 90% of the impression made is based on colour alone. What I want to say is, colours are important (but I don't see much discussion about it)
I would say personal and cultural factors determine them for the most part, so you can’t really be lazy by looking at a picture on the internet containing a simplified classification of the function of different colours and using it thinking you now know it all about colour psychology. You have to keep in mind what emotions you want your audience to feel towards your brand’s personality. The colour you choose may correspond to a general characteristic, but it’s more important that it fits your brand’s personality and gives you an unforgettable look. The notion that green, for example, is a colour of calmness and nature may be known by most people, but that hasn’t stopped a company like Monster Energy which is associated with sports and…well…energy, use it. Yet the colour fits perfectly.
What are your experiences with choosing the colour for a brand or observing other logo colours? I want to know if you have noticed any patterns? Do you agree with the importance of colour or is the messaging more important?
I would say personal and cultural factors determine them for the most part, so you can’t really be lazy by looking at a picture on the internet containing a simplified classification of the function of different colours and using it thinking you now know it all about colour psychology. You have to keep in mind what emotions you want your audience to feel towards your brand’s personality. The colour you choose may correspond to a general characteristic, but it’s more important that it fits your brand’s personality and gives you an unforgettable look. The notion that green, for example, is a colour of calmness and nature may be known by most people, but that hasn’t stopped a company like Monster Energy which is associated with sports and…well…energy, use it. Yet the colour fits perfectly.
What are your experiences with choosing the colour for a brand or observing other logo colours? I want to know if you have noticed any patterns? Do you agree with the importance of colour or is the messaging more important?
