Pearson E-Commerce | Marketing | Social Media EBOOK 1000 pages

Szmycu

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Laudon's E-trade 2017: Business, Technology, Society underlines three main impetuses behind the extending field of online business: innovation change, business advancement, and social issues. An applied system utilizes the layouts of numerous current organizations to additionally exhibit the distinctions and intricacies in online business today. A top to bottom examination of organizations like Uber, Airbnb, Instacart, and others kick-off the course while getting ready understudies for genuine situations.

In the Thirteenth Edition, Laudon and Traver add new or update existing contextual analyses to coordinate with advancements in the web based business field as they exist in the present tech world. They worked in extra video cases for every part, making the material significantly more available to understudies as they plan for their future jobs in business.
 

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