I only crawl 1,000 URLs of your site (Around 43%) to bear in mind my comments here are not taking into account your entire site.
This is what I found...
OVERALL PERFORMANCE
- TTFB - 3secs
- Full Page Loading Time - 10+ secs
- HTTP Requests - 71
- MB Transferred - 5.2
All these values need to be optimized in order to improve your site´s performance and UX.
TECHNICAL ISSUES
CSS & JS
There are almost 3MB of unused CSS and JS loading on your homepage.
Generally, this is due to plugins that are installed on your PC that are loading on pages that are NOT required.
For example, let´s assume you have Contact Form 7 installed on your site. By default, most plugins are going to load on all pages on your site whether you need the features from that plugin or not. Resulting in a massive bloating your site and making it load much slower.
This is particularly true with JS.
Having a large amount of unused JS loading on a page impacts our site negatively in 2 very distinctive ways...
- Creates a bigger number of HTTP requests
- Increase the number of MB being transferred.
So, by taking care of this you´re pretty much killing two birds with one stone.
The site has quite a lot of unused CSS as well.
In fact, there seem to be some incompatibility issues with WordPress Fastest Cache plugin you have installed on the site and the theme (BeTheme).
There are other CSS & JS related issues but these two are the ones I feel are the most critical.
There are other technical related issues on the site and I am going to briefly mention a few of them...
<head> contains invalid HTML elements
Multiple title tags (There should be only 1)
External URL redirect broken
URL issues (uppercase)
Indexed resources loading from a non-secure HTTP
RECOMMENDATIONS
- Install a plugin call Asset Cleanup - This plugin will allow you to select whether a plugin loads on a particular page or not. Obviously, if you have a site with hundreds of pages this won´t be a practical solution. In that scenario, I strongly suggest you hire a web developer to fix this issue for you.
- Install WP Rocket - This is by far the best optimization plugin and alone it will fix most of your technical issues like inline/minification of CSS and JS, cache issues, lazy loading of images, database maintainance among a few other things.
ON-PAGE ISSUES
IMAGES
I like to tackle this first because, generally, this is where we can do the most impact when it comes to improving a site page loading speed.
I only crawl 43% of your site and there are over 50+ images with 200kb+ and, 9x images with 1MB+ that are highly impacting your site´s performance.
Also, even with much smaller image file size, they still take awful a lot of time to load. There are images weighting 64kb and taking 1.7min to load and, <5kb images taking 2+ secs to load. There´s even a 1.2kb image taking almost 3 seconds to load.
Why is this?
You need to both compress and resize images accordingly.
For example, there´s an image on your site that its original size is 956x1198 and weights 1.9MB but it´s displayed on your site on a container that is 126x126. If you´re going to display large images on small containers you need to properly resizes them.
This is what tools like GTMetrix refers to as "Serve Scale Images".
For instance, if we take this image as an example and I resize it at 150x150 and compressed it the newly resized image now weights 21.42kb!!!
Now, imagine the impact your site would have if you do the same for all 50+ images.
There are other on-page issues but, images have by far the biggest impact on your site page loading speed.
Other on-page issues are:
- Duplicate page titles
- Titles above the max recommended length
- Pages with multiple page titles
- Pages with no meta descriptions
- Pages with meta descriptions above the max recommended length
- Images missing alt tags and titles
- Pages without the canonical attribute
- Pages with no Structured data
- Amon a few others
RECOMMENDATIONS
- Install a Wordpress performance plugin as well as an image optimization plugin. My choices would be WP Rocket and either Imagify or ShortPixel
If you decide to install WP Rocket you can prefetch the following resources:
//www.google-analytics.com/
//plus.google.com/
//fonts.googleapis.com/
//maxcdn.bootstrapcdn.com/
//s.w.org/
This will greatly help your site performance.
- Make sure you tackle all issues with missing canonical attributes, page titles, meta descriptions, H1s, and so on.
I hope this helps,
Cheers!!
)
