Although I started seriously with GoDaddy like 15 years ago because they offered superb offers' year by year, they ended those offered and I moved to NameCheap, that was the "Cheap" as the name indicates, back in the day (10yr+ ago). But then they became NameExpensive, so I moved to NameSilo because they were not super-cheap but very stable in prices. But out of the blue, in the past 2-3 years they have started rising the prices like mad, so now I'm moving to Porkbun.
This seems cyclic, every 5 years a new contender comes into the ring.
For me, the most important thing are stable prices at good rates, not necessarily the cheapest rates, but slightly under the average if possible.